Marriage proposal a hoax by Cadbury

Posted on by chloe

Across the internet, many couple’s proposals have gone viral with thousands of views, however, one marriage proposal ended in disaster.

A man attempts to propose to his girlfriend in a busy shopping centre in Dubai only to be rejected by his other half resulting in being knocked down by a ukulele.

During, what seems to be a genuine ploy to ask for her hand in marriage, the man puts on his charm saying: “You are my charm, you are my sweety [sic] pie, you are my cutie pie, my absolute everything, and I know you find this cheesy but I want everyone to know, you make me really happy.”

The video accumulated around 100,000 views after being released onto the worldwide web but, despite the sympathetic reactions, turned out to be a publicity stunt by chocolate giant Cadbury.

The campaign, Not So Sweet for Bournville, has now encouraged Twitter users to tweet a situation that is considered sweet and then the company turns it into a short video.

During the clip, it becomes apparent the proposal is staged as Cadbury’s advertising comes into play when a toy shopping mall train drives past with the Cadbury Bourneville logo branded on it.

Although genuine marriage proposal rejections are unpleasant for the persons involved, ‘popping the question’ fails have become video internet sensations, with some videos being viewed in the millions within hours of being uploaded.

With global internet attention, many viewers have branded the video as a “smart move” by Cadbury.

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