White wedding dress loses popularity

Posted on by chloe

New research has found that around a quarter of brides in the 18-24 age bracket would refuse the traditional white wedding dress, in favour of something more personal.

The survey, carried out by post-it note company 3M, showed 10% in the 18-24 range would go for a red dress, whilst 5% would choose pink and 4% prefer blue.

The white wedding dress remains popular with those aged between 35 and 44, with 85% preferring the traditional colour.

Interestingly, it was found that women claim to be most influenced by their mothers when it comes to colour choices, whilst men are more likely to be swayed by the colour of their favourite sports team.

Karen Haller, a colour and branding specialist who worked on the survey with 3M Post-it, said: “It’s interesting that mums have had a great impact on their daughters. We all know what colour tones we are drawn to and those we aren’t, it’s just a matter of trusting our intuition.

“Men will often choose their team’s colour as it gives them a sense of belonging. As human beings we have an innate need to belong to a tribe. In essence, they are creating an emotional connection through colour.”

The survey aimed to investigate how people associate colours with emotions, with red symbolising love, yellow linked to happiness and blue provoking thoughts of sadness, Mondays and feeling cold. The latter, oddly enough, was found to be the nation’s favourite.

Image: ShopWeddingDress

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